Hi! I am Harsh, a tinkerer & a storyteller.
Based out of Gurgaon, India
Phone: +91 7302009840
Email: harshvardhan@iitr.ac.in
My/Tools
Technology I have used
Figma
Clevertap
Framer
Apollo.io
Mixpanel
SQL
Hotjar
Notion
Metabase
MS Excel
Illustrator
Airtable
About/Me
Curious about me? Here you have it:
Competitive to the Core
Always aimed for top scores in school since childhood.
Passed IIT JEE, admitted to Asia's oldest technical institute.
Won medals at several Inter-IIT Meets & various competitions.
Got my hands dirty at everything in an attempt to be an all-rounder:
In Cricket - Left hand Batsman & Right Arm Bowler (Interesting? xD)
In Skills - Design, Software, Finance & Entrepreneurship
Creative by Instinct
Have done Hindi poetry in school & college
Worked as a designer at Geek Gazette (IITR’s College Magazine)
Made several films and music videos as part of College’s Film Society
Lead the creative team of designers & content writers at Curelink
Hustler at Heart
Founded Project Ark, up cycling flower waste into incense, sold 2000+ packets working a local distributor, when I was 19 years old.
Started 12 Tele clinics (Satellite Speciality Clinics), while in 3rd year at college.
Secured a PPO as a Software Engineer at a Tokyo MedTech company.
Have been building Curelink as founding member since pre-final year of college.
My/Skills
Building Products and Scaling Adoption
Product Development
Roadmapping, A/B Testing, Prioritisation, Project Management, MRDs, PRDs, Wireframes, Prototypes
Growth & Strategy
GTM Planning, B2B Sales, B2C Sales, Marketing Campaigns, Sales Training, Operations Strategy
Research & Analytics
Experiment Design, Market Research, Stakeholder Interviews, Data Analysis
Content & Design
Creative Writing, Content Strategy, Website Design, Marketing & Sales Material Development
Content & Design
Led work on branding for Curelink and all its products, as well as on their sales & marketing materials.
Introduced and designed the concept of product booklets that have been proved to be instrumental in improving speed and quality doctor onboarding
Achieved a 14% improvement in Successful Sales Call Rate and a 9% increase in Conversion Percentage by building no-code product landing pages with Framer
Increased Daily Care Tip Engagement Rate by 26% through content improvement and creative copywriting
Designed multiple successful WhatsApp campaigns for doctor onboarding, patient onboarding, plan sales, and plan renewal aimed at lead & revenue generation.
Product & Service Development
Led the setup of the sales pipeline & the complete Zoho CRM for the on-ground sales team from scratch.
Introduced and designed doctor dashboard in Curelink App
Led development of Weight Management & Preconception CarePlan from scratch. Worked on market research, service design, care team building, sales team trainings, etc. They make up for
Led the care team, reducing query response time from 30 mins to 2 mins and increasing inbound patient queries twofold in 2 months and threefold in 4 months, all with same no. of active patients.
Doubled the live fitness class attendance from 17% to 37% within 3 months by taking over the fitness team through class quality improvement, patient engagement and gamification strategies.
Setup patient complaint redressal channel, effectively bringing down doctor-side escalation by ~ 80%
Growth & Strategy
Built and led a 4-person growth team in NCR to onboard the first 100 doctors with an 80% lead close ratio.
Established and led the doctor retention team of 10 people spread over six cities.
Boosted DAU (doctors) by 26% in 3 months after a 6-month plateau by implementing new retention strategies and tools.
Launched Fertility CarePlan generating a revenue of over Rs 28L in first 7 months.
Achieved ~47% jump in the fertility plan conversion rate through lead nurturing campaigns, changes in sales pitch flow, & sales team training.
Generated revenue of 4.5L in 3 months by designing a lead recycling pipeline for closed leads
Spearheaded ‘Curelink for Businesses’, established sales pipeline and onboarded the first 5 B2B Clients enabling them to provide care to 10000+ patients
Improved average revenue per activated doctor by almost 1.5x through upselling & cross selling initiatives
Founding Member
Sep 2021 - Present
My/Experiences
Quick summary of my experiences
Have worked with the on-ground sales team, the inside sales team, the care team, and the creative team working on and leading multiple needle-moving initiatives.
Built and deployed a web based CT Scan viewing application using Cornerstone.js, React & GCP
Developed tools for identifying fat values, type of fat & area of fat from abdominal CT Scan
This project was made for the DICOM data platform ‘LOOKREC’ of MNES
Was awarded PPO to work with their Engineering Team in Tokyo, Japan.
Jun 2021 - Aug 2021
Software Engineering Intern
Lead a 50 Member team as the youngest president
Managed a budget of INR 3 lakhs designated for entrepreneurial activities of Enactus IIT Roorkee
Built a Business Advisory Board comprising of bureaucrats & business leaders
Worked on projects centred around plastic waste, local handlooms & rural computer education.
Co-founded Project Ark to create jobs through flower waste up cycling from religious sites
Orchestrated market launch & sales of 2000+ packets of incense sticks
Worked on Project Kaagaz aimed at recycling paper waste into home decor products & jobs for women
Jun 2019 - Aug 2020
Dec 2017 - June 2019
President
Executive Member
My/TwoCents
All about my experiments and learnings
My/Bookshelf
Here are my recent reads that I loved
My/Volunteerings
Quick summary of my volunteer experiences
Cinematic Section IIT Roorkee | Chief Secretary
Nov 2019 - Present
Head of 7 member secretarial team, managing a 40 member team of filmmaking enthusiasts. Screenwriter-Cinematographer for several music videos and short films garnering 500K+ Views on youtube. Won a Gold & a Silver Prize in filmmaking events at 2 Inter IIT Meets.
Geek Gazette | Executive Member
Local Educational Society | Tutor
Jan 2017 - Oct 2019
Jan 2017 - Oct 2019
Designer of the official technical magazine of the IIT Roorkee with readership of 3000+
Designed magazines
Taught basic maths and english to 50+ underprivileged kids of a local society in Lucknow between 2014-2016
My/Truths
My core beliefs and my guiding principles
Customer is always right but don’t take them literally.
Data is means to the truth and not the truth.
Retrospection is the cornerstone of growth
Transparency builds trust.
Fail fast to learn faster
Execution eats strategy for breakfast.
Speed is important, quality is mandatory
Sustainable growth over short-term gains
2024 | Designed with ❤️️ by Harshvardhan
About/Me
Curious about me? Here you have it:
Competitive to the Core
Always aimed for top scores in school since childhood.
Passed IIT JEE, admitted to Asia's oldest technical institute.
Won medals at several Inter-IIT Meets & various competitions.
Got my hands dirty at everything in an attempt to be an all-rounder:
In Cricket - Left hand Batsman & Right Arm
Bowler (Interesting? ikr)
In Skills - Design, Software, Finance &
Entrepreneurship
Creative by Instinct
Have done some Hindi poetry in school & college
Worked as a designer at Geek Gazette (IITR’s College Magazine)
Made several films and music videos as part of College’s Film Society
Lead the creative team at Curelink of designers & content writers
Hustler at Heart
Founded Project Ark, up cycling flower waste into incense, sold 1000+ packets, when I was 19 years old.
Started 12 Tele clinics (Satellite Speciality Clinics), while in 3rd year at college.
Secured a PPO as a Software Engineer at a Tokyo MedTech company.
Have been working on Curelink as founding member since pre-final year of college.
My/Tools
Technology I have used:
Figma
Clevertap
Framer
Apollo.io
Mixpanel
SQL
Hotjar
Notion
Metabase
Excel
Illustrator
Airtable
My/TwoCents
All about my experiments and learnings
See All
Founding Member
Sep 2021 - Present
Built and led a 4-person growth team in NCR to onboard the first 100 doctors with an 80% lead close ratio.
Established and led the doctor retention team of 10 people spread over six cities.
Boosted DAU (doctors) by 26% in 3 months after a 6-month plateau by implementing new retention strategies and tools.
Launched Fertility CarePlan generating a revenue of over Rs 28L in first 7 months.
Achieved ~47% jump in the fertility plan conversion rate through lead nurturing campaigns, changes in sales pitch flow, & sales team training.
Generated revenue of 4.5L in 3 months by designing a lead recycling pipeline for closed leads
Spearheaded ‘Curelink for Businesses’, established sales pipeline and onboarded the first 5 B2B Clients enabling them to provide care to 10000+ patients
Improved average revenue per activated doctor by almost 1.5x through upselling & cross selling initiatives
Led design & setup of complete Zoho CRM for the on-ground sales team from scratch.
Introduced and designed doctor dashboard in Curelink App
Developed of Weight Management & Preconception CarePlan from scratch. Worked on market research, service design, care team building, sales team trainings, etc.
Led the care team, reducing patient query response time from 30 mins to 2 mins and increasing inbound patient queries twofold in 2 months and threefold in 4 months, all with same no. of active patients.
Doubled the live fitness class attendance from 17% to 37% within 3 months by taking over the fitness team through class quality improvement, patient engagement and gamification strategies.
Have worked with the on-ground sales team, the inside sales team, the care team, and the creative team working on and leading multiple needle-moving initiatives.
Growth & Strategy
Product & Service Development
Led work on branding for Curelink and all its products, as well as on their sales & marketing materials.
Introduced and designed the concept of product booklets that have been proved to be instrumental in improving speed and quality doctor onboarding
Achieved a 14% improvement in Successful Sales Call Rate and a 9% increase in Conversion Percentage by building no-code product landing pages with Framer
Increased Daily Care Tip Engagement Rate by 26% through content improvement and creative copywriting
Designed multiple successful WhatsApp campaigns for doctor onboarding, patient onboarding, plan sales, and plan renewal aimed at lead & revenue generation.
Lead the creative team of a content writer, graphic designers and product designer
Content & Design
Software Engineering Intern
Jun 2021 - Aug 2021
Built and deployed a web based CT Scan viewing application using Cornerstone.js, React & GCP
Developed tools for identifying fat values, type of fat & area of fat from abdominal CT Scan
This project was made for the DICOM data platform ‘LOOKREC’ of MNES
Was awarded PPO to work with their Engineering Team in Tokyo, Japan.
President
Executive Member
Jun 2019 - Aug 2020
Dec 2017 - June 2019
Lead a 50 Member team as the youngest president
Managed a budget of INR 3 lakhs designated for entrepreneurial activities of Enactus IIT Roorkee
Built a Business Advisory Board comprising of bureaucrats & business leaders
Worked on projects centred around plastic waste, local handlooms & rural computer education.
Co-founded Project Ark to create jobs through flower waste up cycling from religious sites
Orchestrated market launch & sales of 2000+ packets of incense sticks
Worked on Project Kaagaz aimed at recycling paper waste into home decor products & jobs for women
Market Research & Strategy Intern
May 2019 - Jun 2019
Conducted a comprehensive market research with over 30 fish farmers & 5 feed companies
Devised a go-to-market strategy for Loopworm’s products.
Conceptualised & designed the brand logo.
My/Volunteerings
Quick summary of my volunteer experiences
Chief Secretary | May 2019 - Jun 2019
Cinematic Section IIT Roorkee
Executive Member | Jan 2017 - Oct 2019
Geek Gazette
Head of 7 member secretarial team, managing a 40 member team of filmmaking enthusiasts. Screenwriter-Cinematographer for several music videos and short films garnering 500K+ Views on youtube. (Won a Gold & a Silver Prize in filmmaking events at 2 Inter IIT Cultural Meets)
Designed the biannual issues of the official technical magazine of the IIT Roorkee with readership of 3000+ students.
Taught basic maths and english to 50+ underprivileged kids of a local society in Lucknow between 2014-2016
Tutor | Jan 2017 - Oct 2019
Local Educational Society
My/Experiences
Quick summary of my experiences
My/Bookshelf
Here are my recent reads that I loved
Customer is always right but don’t take them literally.
Data is means to the truth and not the truth.
Fail fast to learn faster
Execution eats strategy for breakfast.
Retrospection is the cornerstone of growth
Transparency builds trust.
Sustainable growth over short-term gains
Speed is important, quality is mandatory
My/Truths
My core beliefs and my guiding principles
Year 2024 | Designed with ❤️️ by Harshvardhan